NOW x TOUGH MUDDER

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NOW x TOUGH MUDDER

CONQUERING KONG!

Have you Conquered Kong? We did!

NOW | Marketing together with IMG made Tough Mudder Activation Event possible.
Happened on March 8, 9 and 10, in the heart of Brisbane CBD, King George Square. 

We were so excited and thrilled when IMG got in contact with us and asked if we can do a NOW|MOTION service for Tough Mudder 2017's activation event. Basically, our job was to take series of photos while people try to cross and swing themselves in Tough Mudder's new obstacle called "Kong". After the photos gets taken, with our special and unique software, the photos gets processed into a GIF image, then it gets uploaded to a microsite that we designed specifically for Tough Mudder where people can share their GIFs through their email. Pretty smart to gather data right?

For three consecutive days we witnessed excitement and fun, we met amazing and brave people who tried to conquer Kong. We've captured awesome GIFs, we made people happy, and we spread the word like a wild fire. Definitely a great and successful activation event.

Our dedicated photography staff capturing all the action.

Our dedicated photography staff capturing all the action.

Hundreds of people signed up to see if they can Conquer Kong.

Hundreds of people signed up to see if they can Conquer Kong.

Definitely a fun and free entertainment for everyone.

Definitely a fun and free entertainment for everyone.

Our awesome photography staffs, Jacob and James, capturing the actions from tethered laptops to the camera.  

Our awesome photography staffs, Jacob and James, capturing the actions from tethered laptops to the camera.  

The GIF photos processed and uploaded instantly to Tough Mudder Microsite. Ready for the people to share through their social accounts. 

The GIF photos processed and uploaded instantly to Tough Mudder Microsite. Ready for the people to share through their social accounts. 

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SAY 'Hi' TO OUR NEW PHOTO BOOTH!

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SAY 'Hi' TO OUR NEW PHOTO BOOTH!

Lighter, Prettier and Fancier.

Say 'Hi' to the newest addition to our family.
Our new photo booth is now open for booking. Best for your brand activation, marketing events or any type of events.

 

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NOW x Accor Hotels x Byron Writers Festival

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NOW x Accor Hotels x Byron Writers Festival

The whole team at NOW Marketing was beyond excited to partner with luxury brand MGallery by Sofitel at the Bryon Writers Festival. Surrounded by such creative folks, it wasn't a surprise that the NOW|GREEN SCREEN was chosen as the activation product. 

The location couldn't have been a better fit. Campaigning the hashtag #MyMemorableMoment, guests at the festival were encouraged to create their own MGallery by Sofitel story by posing 'in' their hotel of choice. Promoting all 11 hotels in Australia and New Zealand, it was certainly a challenge for NOW to setup 11 green screen background and branded overlay options. But we're glad to say, challenge was accepted and well met! 

Muddy puddles and rain clouds above our heads couldn't dampen the spirit of the day. We were totally inspired by how optimistic and creative the guests were! They shared their stories, we helped them select props, they got work posing, we snapped their moment. Together, we created a memory that was printed and digitally shared. Hopefully though, beyond social, the experience is a lifelong memory that will bring a smile every time they pass by a MGallery by Sofitel Hotel. 

For the first time, NOW Marketing was also in charge of the whole setup styling. Huge thanks to Hampton Event Hire and Byron Bay Wedding and Party Hire who so patiently worked with us (everything was too gorgeous). We beamed as guests complimented on the how beautiful the marquee looked. Hard work pays off when great experience and service for our clients and their customers are created!

Byron Writers Festival
Byron Writers Festival
Bespoke chalk illustration in the process of making!

Bespoke chalk illustration in the process of making!

Both NOW Marketing and Sofitel worked together to bring for visitors  a good collection of props

Both NOW Marketing and Sofitel worked together to bring for visitors  a good collection of props

Byron Writers Festival
One of our favourite photos - so in love on top of Queenstown

One of our favourite photos - so in love on top of Queenstown

Byron Writers Festival
Byron Writers Festival

Favourites!

Check out how imaginative some of the visitors got with the props and concept!

#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
Byron Writers Festival

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NOW x Hamish and Andy

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NOW x Hamish and Andy

The 2016 Annual Logies Spit Roast

NOW works with many radio stations and entertainment providers, but we were beyond thrilled to be asked to provide social technology for the legends Hamish and Andy. With over 5 million social media followers it's pretty obvious that the boys' fans enjoy connecting with them on social, so we had to come up with something a little special.

With just 4 days to turnaround the execution, NOW|MOTION aka the GIF was chosen, for its Friday fun feels. NOW took charge of the design staffing and production and created an open style activation. The set-up at the entrance of Cruise Bar, Sydney was simple and in-keeping with the event styling, with the digital branding adding most of the colour.

Guests were directed to act four varying poses (no Boomerangs around here), which were given NOW|MOTION software treatment, to become instantly shareable across social. As you will see below, the Nandos catering rubbed off on the guests, resulting in some seriously Hot and Spicy moves,

What followed was an explosion of #logiesspitroast and a steady crowd throughout the night. With Delta Goodrem, The Madden Brothers and Hamish and Andy themselves, all in attendance, NOW|MOTION got the star treatment-literally. 

Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast
Hamish and Andy Spitroast

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NOW x AWS Summit

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NOW x AWS Summit

Take the annual Amazon Web Services summit, add a dash of NOW technology across Twitter and Instagram and what do you get? The Polaroid cloud selfie station. 

In true NOW style, our set-up remained totally on brand (the client's brand that is). The NOW|INSTA station blended seamlessly into the clean, tech feel Amazon lounge. Attendees could share their own messages on the cloud wall and snap a selfie. An interactive touch point allowed them to choose their best photo, print it and watch it live on a big screen.

There's nothing like being able to personalize your Polaroid and get creative. NOW|INSTA can be used across both Instagram and/or Twitter, as we understand that audiences use social platforms in different ways. Suited, booted and NOW|INSTA'd. Over and out.

 

AWS Summit
AWS Summit
Amazon Certified
AWS Summit
Royal Hall of Industries
AWS Summit
AWS Summit
AWS Summit
AWS Summit
AWS Summit
AWS Summit

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