NOW Marketing partnered with ad:tech Australia 2016, for their latest event held at the Hilton Sydney. Ad:tech is a "two day marketing and innovation conference &exhibition designed for smart marketers and business operators", so naturally NOW was a perfect fit.
NOW wanted to subvert the traditional "expo stand and create an interactive experience to show potential clients how imperative interactivity is to create brand awareness, even on social. We showcased NOW|MOTION (animated GIF) and big screen integration also working with Stackla software. After each shot, user were able to view themselves on screen before the files were animated and turned into a GIF. From the touch screen kiosk, the user could share to a variety of social channels and choose on of their shots to be printed. Simultaneously, the GIFs were integrated onto ad:tech's Instagram page with prepopulated hashtags #adtechanz and #shareanywhere.
Users could view their NOW|MOTION on screens at the expo stand and also on our friends at Stackla's screens, once they had been hahstagged. We're proud that our software is designed to work with other software to maximise the effectiveness of the NOW suite.
Ad:tech was a great experience to meet other companies in our industry and get inspiration for our next software launch (expected Winter 2016...). Our top speakers included @SirRayAvery and @Ryanbonnici because they value as much as NOW, the importance to take the user/customer or client on a journey with your brand.
Thanks ad:tech. See you in 2017.