The whole team at NOW Marketing was beyond excited to partner with luxury brand MGallery by Sofitel at the Bryon Writers Festival. Surrounded by such creative folks, it wasn't a surprise that the NOW|GREEN SCREEN was chosen as the activation product. 

The location couldn't have been a better fit. Campaigning the hashtag #MyMemorableMoment, guests at the festival were encouraged to create their own MGallery by Sofitel story by posing 'in' their hotel of choice. Promoting all 11 hotels in Australia and New Zealand, it was certainly a challenge for NOW to setup 11 green screen background and branded overlay options. But we're glad to say, challenge was accepted and well met! 

Muddy puddles and rain clouds above our heads couldn't dampen the spirit of the day. We were totally inspired by how optimistic and creative the guests were! They shared their stories, we helped them select props, they got work posing, we snapped their moment. Together, we created a memory that was printed and digitally shared. Hopefully though, beyond social, the experience is a lifelong memory that will bring a smile every time they pass by a MGallery by Sofitel Hotel. 

For the first time, NOW Marketing was also in charge of the whole setup styling. Huge thanks to Hampton Event Hire and Byron Bay Wedding and Party Hire who so patiently worked with us (everything was too gorgeous). We beamed as guests complimented on the how beautiful the marquee looked. Hard work pays off when great experience and service for our clients and their customers are created!

Byron Writers Festival
Byron Writers Festival
Bespoke chalk illustration in the process of making!

Bespoke chalk illustration in the process of making!

Both NOW Marketing and Sofitel worked together to bring for visitors  a good collection of props

Both NOW Marketing and Sofitel worked together to bring for visitors  a good collection of props

Byron Writers Festival
One of our favourite photos - so in love on top of Queenstown

One of our favourite photos - so in love on top of Queenstown

Byron Writers Festival
Byron Writers Festival

Favourites!

Check out how imaginative some of the visitors got with the props and concept!

#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
#myMemorableMoment
Byron Writers Festival

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