THE BRIEF

The task was to use the space in the Mount Franklin Dome to create an engaging activation, which promoted the Mount Franklin brand values and its new "Lightly Sparkling" flavours. Not only was it vital to create a fun experience for guests but we had to ensure this generated loads of social media engagement and buzz.

 

 

Our setup

Guests chose whether to appear under water, in the jungle with Jennifer Hawkins or on Rod Laver Arena and using NOW|GREEN SCREEN technology, we took them there (assisted by some awesome props).
Each guest was given a Mount Franklin ticket with a unique code. All photos were branded and uploaded onto the Mount Franklin Facebook page. Guests simply had to enter their code on the Australian Open photo app and their photo appeared, tag ready.


Facebook Integration

The Photo Gallery


THE RESULTS

With a double green screen set-up, we got through literally thousands of consumers over the two week activation. The quality of the photos above speak for themselves. This was one of our most engaging green screen concepts ever!