THE BRIEF and Setup
NOW was asked to add a fun, social element to one of media's most prestigious awards ceremonies. Guests were directed to a custom branded NOW|INSTA area, where easels displayed how the simple process to print photos worked.
Every time a guest shared their photo onto Instagram with #btwim, they would receive a printed copy complete with the event branding. All they had to do was collect from the NOW|INSTA station.
The hashtagged photos
The Photo Gallery
A competition was ran simultaneously to promote new freshly launched NOW|INSTA product.
Attendees at the Women in Media Awards night were encouraged to add the hashtag #takeitpersonally with a 5 word description about their photo, in order to win a free NOW|INSTA for their next event! Results were announced 10 days later on Instagram.
During the networking times, over 100 guests shared their photos on Instagram with hundreds of photo being printed. The most loved photo has a whopping 2,986 likes (that's the power of influencers).