The task was to create a bespoke photography activation that would enable Melbourne Cup visitors to take selfies and have them available to share immediately. Guests could take selfies using an infra-red remote whilst standing against a custom made backdrop. The photos appeared instantly on the event gallery, which was accessible from tablets, installed on the wall.
The Photo Gallery
We helped to create a truly unique selfie taking experience that enabled Yellowglen to capitalize on the SELFIE. All social sharing was done on site, meaning the sharing percentage was outstanding!